Oates Associates
BOYNTON BEACH, FL
We work with education companies who are innovative and focused on what's best for the child and the school: doing well by doing good! Let us help you with a marketing and communications plan, sales training, or an innovative approach to penetrating the education market.
Rita and her colleagues can make presentations, lead workshops and webinars and deliver keynote speeches at conferences.
Grants from the Vendor Perspective: Helping Your Customer
Facing an uncertain future because of federal shifts in education policy and budget, schools and districts may need to look to other sources of funding for your product.
Customer Voice through Advisory Boards/Focus Groups/User Meetings
Advisory Boards: We will jointly select participants from our network of educators and those you suggest. We will develop the talking points around your questions and answers. The Advisory Board could meet once or guide you for a year with touch points.
Focus Groups: Selected educators will meet with you and your team to give feedback on your products and services, marketing plan, ideas for funding sources, or other questions you want answered.
User Meeting: This could be online, and in the future, on-site at your organization, off-site, or held as a meeting before a conference. Our team will help target the right customers to present to your clients and prospect base. Then we will work with those customers to tell their “success stories” in a format that creates the best practices utilizing your products and services.
Maximize Conference Participation: FETC 2021 and beyond
Make your event investments produce a strong ROI. Every dollar that you spend to close sales needs to generate revenues. We will create a matrix that helps with the selection of the events and how to utilize them. We hope to be live and in person at FETC 2021 in Orlando, January 2021. FETC: The nation’s largest, independent education technology event focused on leveraging technology to drive preK-12 student success. Services could include:
Sales into the Education Market
Cold calling a list of phone numbers isn't going to generate the sales you need. Let us help you with proven techniques and strategies and grow your market share, especially in the new Covid-19 setting.
Editorial Services
We can edit your website, your print materials, magazine articles, books, PowerPoint decks, how-to manuals, or even your tweets! We write articles, white papers, case studies, success stories, research papers, blogs, and books. Our skills include:
We can help conceptualize how to best present information for your audience and create the document--or refine the documents your staffers create--to maximize communications effectiveness. We have relationships with outstanding translators if your message needs to be in Spanish or Haitian Creole. We can help design surveys or conceptualize research efficacy studies of your product.
Strategic Communication to the Educator and Parent Markets
What do educators know about your company, and how current is that information? If parents are important for sales or funding assistance, how are you helping them help you?
Copyright 2020 Rita Oates. All rights reserved.
Oates Associates
BOYNTON BEACH, FL